Don't Be A Weenie

Let’s face it: nobody likes challenges, difficult customers, or tough conversations. But here’s the thing — avoiding them doesn’t make them go away. It just makes them worse. The problems pile up, resentment builds, and before you know it, you’ve got a mess on your hands. That’s why it’s time to step up and face things head-on. In other words, don’t be a weenie.

What does that mean?

Being a weenie means dodging the hard stuff. It’s skipping over the conversation you know you need to have with an underperforming team member. It’s avoiding conflict because it’s uncomfortable. It’s putting off decisions because they’re complicated. Being a weenie is easy in the moment, but it’s a surefire way to create long-term headaches.

On the flip side, stepping up to the plate and tackling the tough stuff doesn’t just solve problems — it builds your confidence, earns you respect, and strengthens your business. And let’s be real: you didn’t get into business to take the easy road.

Why We Avoid the Tough Stuff

Here’s why so many of us fall into the “weenie trap:”

1. Fear of Conflict: Nobody likes the idea of upsetting someone or causing friction. But conflict, when handled well, can lead to growth and better understanding.

2. Fear of Failure: What if the solution doesn’t work? What if we make it worse? These “what ifs” can paralyze us.

3. Fear of the Unknown: We often avoid what we don’t fully understand. It’s easier to stick to what’s comfortable.

The truth is, these fears are normal. But letting them control you isn’t productive. Growth and success live outside your comfort zone.

How to Stop Being a Weenie

Ready to stop avoiding the hard stuff? Here’s how:

1. Rip Off the Bandage

If there’s a difficult conversation you’ve been avoiding, schedule it today. The longer you wait, the more anxiety builds. Often, the dread of having the conversation is worse than the conversation itself.  Whatever hard stuff is in front of you, DO IT.  Don't think too long, just do it.  Waiting only increases your anxiety and increases the chances that you won't do anything.

2. Break Down Big Challenges

Big challenges can feel overwhelming, so break them into smaller, manageable steps. Focus on what you can do today to move the needle, even if it’s just a small step forward.

3. Prepare for Tough Conversations

Going into a conversation unprepared can make it harder than it needs to be. Think about what you want to say, how you want to say it, and what outcome you’re aiming for. Practice if you need to.

4. Focus on Solutions

Instead of getting stuck on the problem, focus on finding solutions. When you shift your mindset to “How can we fix this?” rather than “Why is this happening?” you’ll feel more empowered to take action.

5. Get Comfortable Being Uncomfortable

Growth doesn’t happen without discomfort. The more you lean into difficult situations, the easier they become over time. Every time you face a challenge, you’re building your resilience muscle.

The Payoff

When you face the hard stuff, a few things happen:

• Problems get solved faster.

• Your team respects you more.

• You gain confidence in your ability to handle anything that comes your way.

• Your business (and you) grow stronger.

Avoiding the hard stuff doesn’t make it go away; it just delays the inevitable. Tackling it head-on doesn’t just solve the problem — it makes you better. So, next time you find yourself hesitating, remind yourself: Don’t be a weenie.

You’ve got this.

Ryan Giles